Choosing to eat plant-based proteins is a smart choice today, and a sustainable choice for the future. The science is undeniable - our planet cannot sustain the animal agriculture necessary to feed the world's rapidly growing population. It's up to each of us to make a change and be part of the solution. 

Whether you're interested in plant-based proteins for health, environmental, or animal protection reasons, any change, no matter how small, can make a big impact.

Health Benefits


Plants provide protein and nutrients free of the hormones, antibiotics, cholesterol and trans fats present in animal meat. The World Health Organization asserts that processed meats can cause significant health challenges and many health professionals urge patients to adopt a plant-based diet to treat and even reverse diseases such as diabetes, obesity, heart disease and cancer.

The good news is, plant-based diets are good for everyone, regardless of age. Many athletes are switching to a plant-based diet because it enhances performance and recovery. They often report how much stronger, lighter and cleaner their bodies feel. These benefits are available to elite and recreational athletes alike, and even moderate shifts can start delivering measurable results.

A recent report published by Harvard Medical School suggests, "When it comes to getting protein in your diet, meat isn't the only option. Mounting evidence shows that reducing meat and increasing plant-based protein is a healthier way to go." Furthermore, the American Institute for Cancer Research and the Physician's Committee for Responsible Medicine both highlight the health benefits of adding soy to your diet.

Environmental Impact


According to World Watch, animal agriculture is responsible for 51% of greenhouse gasses and 91% of Amazon forest destruction and consumes 13% of the Earth’s fresh water. Ten pounds of feed and 2,400 gallons of water are required to produce just one pound of beef. Currently, over 56 million acres of land in the U.S. are devoted to growing animal feed. On the other hand, just 4 million acres of land are devoted to growing plants for human consumption.

Help us change the equation. By eating plant-based for one day you can save:

1,100 gallons of water
45 pounds of grain
30 square feet of forested land
20 pounds of carbon dioxide equivalent

Animal Protection


While we all love and protect our pets, many animal species don't receive that same amount of attention and care. In fact, many species are at risk from human conduct, with the greatest numbers being farm animals caught up in the global industrialized food production system.

When we voluntarily reduce our animal meat consumption, the less we inadvertently contribute to the increasingly harsh confinement practices present on factory farms. Each of us can make a difference, and farm animals will benefit, when we ask questions about whether current factory farming practices match our expectations and values.

Premium plant-based meats for a hungry, healthy planet™